Customers say
Customers find the mascara effective at lengthening and thickening their lashes, while also giving them a fuller look. The product receives mixed feedback regarding clumpiness, with some saying it doesn’t clump while others report clumping issues. Moreover, customers disagree on whether it irritates their eyes, with some reporting burning and itching sensations. Additionally, the mascara dries out quickly, and opinions on value for money are divided between those who find it affordable and those who consider it not worth the price. The smudge resistance also gets mixed reviews, with some saying it stays on without smudging while others note it smears when rubbing eyes.
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A quick rundown of this product’s key features:
CLEAN MASCARA and PRIMER: Award winning, bestselling double sided Extreme Length Mascara and Lash Primer designed to work together to deliver ultimate length, weightless lift, and dramatic volume
SAFE FOR SENSITIVE EYES: Infused with Jojoba Esters and forumlated without microplastics, this formula is cruelty free, ophthalmologist tested, EWG verified, and made for all lash types, including sensitive eyes and contact lens wearers
BUILT IN PRIMER: The primer coats lashes with an even base that enhances the mascara’s lash legthening performance while boosting staying power
EXTREME LENGTH: Black mascara with molded bristles and flexible, fine-toothed wand evenly coats, separates, and defines lashes, delivering extreme length and sky high lift
MADE WITHOUT: Parabens, paraffins, synthetic fragrances, silicones, microplastics, and mineral oil
Our Top Reviews
Reviewer: Emma
Rating: 5.0 out of 5 stars
Title: Best non toxic mascara
Review: This is hands down the best clean, non-toxic mascara I’ve tried. It gives amazing length—like noticeably longer lashes with just one coat—and it actually stays put all day. I had high hopes for the Ilia one, but it always smudged on me. This one is way better. No raccoon eyes, no flaking, just super long, defined lashes that last. Total game-changer!
Reviewer: C
Rating: 5.0 out of 5 stars
Title: Best Non-Toxic Mascara
Review: I have used this mascara for years now and it is the ONLY mascara I will use! It has clean ingredients and I love how it wears.
Reviewer: Brenna Cardone
Rating: 4.0 out of 5 stars
Title: Small amount of product
Review: Really like how this mascara made my eyelashes look. However, I wish the amount of product that was provided was more for the price you pay.
Reviewer: Asa
Rating: 5.0 out of 5 stars
Title: Best mascara
Review: Love this mascara! I will not use any other brand. It lasts all day and does not flake. Love the primer, it really helps lengthen my lashes before I apply the mascaraI have this on auto ship!
Reviewer: MA
Rating: 3.0 out of 5 stars
Title: Nontoxic, but dry
Review: I like it because it’s nontoxic. However, it’s pretty dry and difficult to apply. Also not a fan of 3 month expiration on the box but not sure if other mascaras have the same expiration.
Reviewer: The Snider-Kregers
Rating: 1.0 out of 5 stars
Title: Honest Beauty is NOT so honest
Review: TL;DR: For over $21, you better fill both sides of the tube. No primer = no business from me.I used this product for over a year and I enjoyed the quality of the eye makeup experience. Yes, it cost more, but I appreciated the “good values” and believed that I had chosen a company that I could trust. I was wrong.For context, I replace my mascara about every three months to help with eye health. However, each time I have reordered this product there has been less mascara and less and LESS primer. The most recent time I ordered it, the primer essentially came empty!!!!!!! So, for the last three months, I put on my mascara each day and I was unable to use the primer. This has made me so angry. Putting on my eye makeup is such a nice, daily routine to feel pretty in the morning and it just sucks because I THOUGHT I chose a company that was supposed to be better than screwing over their customers.My three months are up and I am switching back to my Maybelline because it delivers the same eye makeup result for a fraction of the cost and they have always provided me enough product. I switched from Maybelline to Honest Beauty for all the “right reasons,” but Honest Beauty’s lack of honesty has lost my business.
Reviewer: Margaret P
Rating: 5.0 out of 5 stars
Title: Amazing!
Review: I am obsessed with the product! I’m also a little sad because it is soooo hard to find in stores!
Reviewer: Mikayla
Rating: 5.0 out of 5 stars
Title: Best nontoxic mascara!
Review: I wasn’t sure if I was going to like this mascara, but this was such a win! I’m used to using 100% pure mascara ( another low tox mascara) I absolutely prefer the honest one better! It’s super dark and doesn’t get clumpy at all. The primer and mascara lasted me over a month I use it daily! Easy to remove!
Reviewer: Lti
Rating: 5.0 out of 5 stars
Title:
Review: Best primer and mascara ever. Will buy it again.
Reviewer: Meme
Rating: 2.0 out of 5 stars
Title:
Review: First of all I have bought the mascara many times before alone from other suppliers and had seen actual growth in my lashes.. but ever since I bought this duo I’m seeing my lashes fall for no reason. I’m not sure if the mascara is the reason 100% but I haven’t added anything new to my daily routine or makeup . So not sure what’s happening but I won’t buy it from here again just incase
Reviewer: Iyla
Rating: 3.0 out of 5 stars
Title:
Review: the primer does nothing for meand the Mascara leaves me looking like i have less lashes than without
Reviewer: M. E. Mcdowall
Rating: 5.0 out of 5 stars
Title:
Review: I was recommended this mascara. It is fantastic, probably the best I have ever used. Will definitely buy this again.
Reviewer: Amazon Customer
Rating: 1.0 out of 5 stars
Title:
Review: The mascara was very poor quality – very dry
Price effective as of Jul 01, 2025 00:11:05 UTC
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