Customers say
Customers find this TV to be a good value for its price and appreciate its picture quality, with one noting it works even without cable or internet connection. The TV is easy to set up and operate, with the built-in Roku working perfectly, though some report issues with the remote not working half the time. The sound quality receives mixed feedback – while some find it great, others complain about it getting too loud. Several customers report receiving units with broken screens.
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Your Sales Price $329.00 - $299.99
A quick rundown of this product’s key features:
Combining rich 1080p picture quality, intuitively smart Roku TV platform, built-in Wi-Fi, and innovative technologies, Hisense H4F series smart TVs are great for all your needs—streaming, cable, satellite, gaming, and free over-the-air TV.
Enjoy all the key moments in fast-paced sports, movies, and games with motion rate 120-image processing, minimizing picture lag to create a crystal clear image without motion blur.
Roku TV’s simplified home screen and streamlined remote provide easy to access your cable box or HDTV antenna, one-touch access to favorite channels and streaming services, and access to over 5,000 streaming channels and 500,000 movies and TV episodes.
Control the TV with your iOS or android device via the easy-to-use Roku TV remote app, or use your voice to power your TV on and off, change channels, search for shows, and more through an Alexa-enabled device or Google Assistant (both sold separately).
The Vesa measurements of this TV are 200 x 200 millimeter, for wall mounting purposes. Wall mounts sold separately.
Connectivity technology: USB
Power source type: Corded electric
Wattage: 70 watts
Our Top Reviews
Reviewer: Natoya clark
Rating: 5.0 out of 5 stars
Title: Great picture
Review: Pictrice quality is great light weight remote control easy to read
Reviewer: Jayme
Rating: 5.0 out of 5 stars
Title: This TV does work with Alexa but does not have an alexa built in; subscription is not required
Review: So I’ve read a lot of reviews about the TV not working with Alexa and people having to pay for it. I thought I’d maybe help clear up the confusion as your friendly neighborhood IT person after I leave my review. **I have absolutely no affiliation with Roku.**Review: Easy set up of the TV. Moderate difficulty set up for Alexa if you are not familiar with Alexa skills. Very fast menu. Easiest set up I’ve done to reconnect my netflix, hulu, etc. I do not subscribe to Roku services what so ever. Absolutely seemless transition from our old TV that our toddler decided he did not like. Additionally, the picture and sound quality are excellent. The homescreen is entirely customizeable which is fantastic! There are themes available also, but I believe those are for purchase. I haven’t attempted those yet though. Overall, worth the price by far. Will likely by another. The vendor shipped very quickly. Highly impressed. Our postal carriers are the real MVPs.Roku does not require a subscription. The browser set up is far more straight forward with opting out than signing up on the tv you have purchased. I highly recommend you sign up via browser before beginning set up of the TV.ALEXA SET UPAgain, this TV does not have alexa built in. You will need an echo, echo dot, etc for it. They are like $15-30 max.1. Once you have your echo set up on your phone click on the “home tab” then select “Browse skills”2. Click the magnifying class search button at the top and search for “roku”; select the app with the bubble that has “Roku” in purple text3. Click Enable to Use. A browser tab will open. Click “Accept and Continue”4. You’ll need to sign into your Roku account if it doesn’t automatically sign you in.5. It will find the TV you set up. Click “Link to Alexa App”6. It will ask you to autolink new Roku Devices. Select your preference.7. Click “continue to alexa app”8. It will say “your roku accont has been successfully linked”. Click close.9. It will search for your TV and can take a few minutes. After that you are all set to begin using voice commands.10. On your TV sign in with your account info you just set up, it will give you a pin. Go back to your browser11. Enter the pin that was on the TV.12. Continue on through your preferences. You do not have to subscribe to channels or enter into a subscription. it will ask you to set up a payment, but you will not be charged anything at anytime unless you opt in.May the odds be ever in your favor. xx- Your friendly neighborhood IT person
Reviewer: Susie Whitlow
Rating: 5.0 out of 5 stars
Title: Highsense Roku Smart TV 40 inch
Review: I just received this today.It arrived 4 days early and was so easy to set up! Great picture and wifi is excellent!
Reviewer: Ultimate Outsider
Rating: 4.0 out of 5 stars
Title: Pretty good. Read for WiFi notes, mounting notes, and how there is NO subscription/activation fee!
Review: My notes on the Hisense 40H4F/40H4+: First off, I’ve seen several negative reviews by users complaining they had to pay for a Roku subscription or activation fee when setting up their TVs. Sadly, those people were scammed! There is even a page on Roku’s site called “How do I protect myself from activation and technical support scams?” that explains this. If you need to create your Roku account and don’t wish to get scammed, simply browse directly to roku.com- don’t just blindly click the first Roku-related thing that pops up in search results. ONLY go to roku.com to create your account!We had trouble with this TV’s Internet connection: Even though the WiFi signal was strong, the actual Internet connection speed was very slow. We often couldn’t even download or open Roku apps, let alone actually watch something. When running the Connection Test under Network Settings, the “Internet Connection” step would either fail completely or report that the download speed was too slow for streaming. I have an ASUS-based wi-fi network in my home, and after doing some research I learned that a few of ASUS’s default settings are known to cause problems with some streaming devices. In my router’s settings, I went to Wireless > Professional and disabled the following settings for all three bands (you have to select each band and disable the same settings for each one): Airtime Fairness, Multi-user MIMO, 802.11ac Beamforming, and Universal Beamforming. After all the settings were applied, our Hisense TV gets perfectly acceptable download speeds (~30Mbps the last time I checked, whereas before this change, the highest I’d ever seen it was 3- and that’s when it worked at all.)Finally, mounting weirdness: Before I bought this TV I am sure I had seen information saying that the TV used M4 mounting screws, but I am unable to find this info online now; it’s possible Hisense or Amazon corrected this detail. Strangely, while the television actually requires the thicker M6 screws as currently listed in the spec sheet you can download from Hisense, the box included a bag of too-skinny M4 screws instead! (I wonder if earlier versions of this TV used the smaller screws?) In any case, I had to use the M6 screws that came with my TV mount, so be warned.Also, note that the mounting configuration is in the 100×200 formation, meaning the mounting hardware needs to be able to accommodate a rectangle formation that is 10cm across and 20cm down. Mounts that only allow for perfect square formations will not work. (It depends on where the screw holes are.) Also, when buying a mount, make sure you get one that includes M6 screws. I purchased the “PERLESMITH Universal Swivel TV Stand-Table Top TV Stand” from Amazon and it both supported the 100×200 formation and included enough screws to mount the TV.
Reviewer: Placeholder
Rating: 5.0 out of 5 stars
Title: Buyer BEWARE OF POSSIBLE SCAM!!
Review: Came delivered in great condition. Quality and all is great. BUT! Buyer beware of a possible scam. I Was having a bit of an issue setting the tv up with my cable service and noticed that there was a number on the tv to call for assistance. I called the number and spoken to a guy by the name of “James” no last name given. He kept telling me that I needed to send an invoice of $100 via email payment in order to have tv services through the Roku app. I explained to him that I already had cable services and that’s all I wanted. An hour goes by of us going back and forth about why I don’t need this $100 Roku plan he’s trying to convince me to buy. While having someone work with me to get the tv and cable going we finally got it up and running(minus sending over the $100 payment I told to send). Again, BUYER BEWARE. Don’t need fall for this scam and try you best to figure it out or cable your local came service. Whatever you do DO NOT call the “customer service” number that it comes with.
Price effective as of Jun 29, 2025 09:35:42 UTC
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