Customers say
Customers find the hair dye easy to use, gentle on hair and scalp, and effective at covering gray hair. The color receives mixed feedback, with some customers appreciating the beautiful shine while others note it comes out darker than expected. The longevity and washability aspects are mixed – while some say it lasts 28 shampoos and gently washes out over 6-8 weeks, others report it doesn’t last more than five shampoos and washes out quickly.
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Your Sales Price $25.47 - $23.94
A quick rundown of this product’s key features:
Enhance your look with rich, radiant color and glossy, gotta-have-it shine!
It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant.
This Vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually
One hair color application kit: Color cream Formula, Activator, Brilliant Shine Conditioner, gloves & intructions leaflet
Available in 37 shades of blonde, brown, black and red
3 EASY STEPS: MIX, DYE, DRY The complete conditioning kit is easy to use. Achieve rich radiant color in just 20 minutes. It’s time to let your hair shine! Read and follow the instructions on the leaflet enclosed.
Our Top Reviews
Reviewer: kb
Rating: 5.0 out of 5 stars
Title: Now a difficult color to find the the stores
Review: I love this haircolor brand for years, but this particular color is very difficult to find in the stores. I am so glad to have found it on Amazon. Very please with the three pack!
Reviewer: Madeline Ellis
Rating: 5.0 out of 5 stars
Title: Gentle, easy to use, blended well & kept my shine
Review: Being a Demi-permanent dye, I didn’t expect it to do anything crazy. I had auburn/strawberry blonde hair with gold ends before and used the Dark Rose color to dilute the gold and keep some red. It gave it slight pink undertones, which I expected and really love. It’s a fun twist on my naturally reddish color hair. My roots weren’t affected too much, but again, it’s a demi dye so not a huge issue.I left it on the upper hair about 20 mins, worked it down to the middle for another 10, then left on my ends for about 5-10 mins as my ends were more porous to begin with. (From previous baby lights bleaching)This product is also extremely gentle. My hair wasn’t dried out much at all, which is shocking as I have fine hair that dries out easily. It kept the shine and softness. Will use again.
Reviewer: Maria
Rating: 4.0 out of 5 stars
Title: Recomendable. Un tono muy bonito
Review: Me encantó el color. Aunque no cubre al 100 % las canas. Es un bonito color y lo volveré a comprar
Reviewer: Oliana Rojas
Rating: 5.0 out of 5 stars
Title: Amazing!
Review: It’s a very good hair dye. It covered all my mom’s gray hair, and it’s very gentle on the hair. It doesn’t damage the hair and leaves a shiny finish.
Reviewer: Carolyn M.
Rating: 5.0 out of 5 stars
Title: Brighten your looks
Review: Great price! Convenient to keep on hand. Color as expected
Reviewer: Its A Mystery
Rating: 1.0 out of 5 stars
Title: ABSOLUTELY NOTHING LIKE THE PICTURE ON THE BOX. 2-3 SHADES DARKER AND WARM NOT COOL TONES.
Review: Let me begin by saying I have naturally dark blonde hair, and I was hoping that the picture on the box would be the result – not even close. I followed the directions precisely and the results were a dark orange color. It’s fantastic that this product is vegan and contains zero ammonia, but my goodness is it false advertising. Just glad I have time to make it to the salon to have my hair corrected before the birthday event I’m attending. THIS WAS NOT A GOOD BUY. 2-3 Shades darker than pictured on the box and warm, NOT cool tones.
Reviewer: Molly
Rating: 3.0 out of 5 stars
Title: GLOSS, not color changer
Review: I tried twice – I first bought the dark blonde and it did nothing but make my hair shiny. Then I bought this medium cool blonde and it still did nothing but make my hair shiny. I promise that I did it right.. watched videos and followed the instructions. So, just note: this doesn’t change your hair color.I give it 3 stars for being easy to use, ammonia free, non damaging and glossy. I deduct stars for poor marketing.
Reviewer: John Aldawoodi
Rating: 5.0 out of 5 stars
Title: Great product
Review: Love it. Great product!
Reviewer: FarmGirl
Rating: 5.0 out of 5 stars
Title:
Review: My hair is naturally an ashy medium blonde. I don’t need grey coverage. I’ve been playing a little bit with 6RR of the same line for the past few months, and as the color was slowly fading after a couple of months, I’ve decided to try a lighter shade to maintain the rosy gold I had left on my hair.Used 7RG last night. Used 2 boxes as my hair is getting insanely long. The formula is more liquid than the 6RR (auburn). But the results are better than I expected! A nice rose gold, shiny. We’ll see how it will fade away!Note: if you have dark hair, this shade won’t do much for you. You can’t expect your hair to become this shade unless you lighten it up first! I’ve seen a few comments here about dark brunettes disappointed by the color… and it’s normal. Either use a darker shade made for darker hair, or get your hair lightened first (I recommend a professional for this). Will buy again once the price comes back down.
Reviewer: Bridget Brooke
Rating: 5.0 out of 5 stars
Title:
Review: Great product Great delivery. I just wish it had less packaging.
Reviewer: MARY
Rating: 5.0 out of 5 stars
Title:
Review: The medium blonde result was the same as the colour on the package. Far less harsh on my very fine hair than permanent hair colour. Also lasts longer than 28 days on my fine hair. Basically permanent colour without the damage. Very pleased.
Reviewer: Amazon Customer
Rating: 5.0 out of 5 stars
Title:
Review: Love this! How can I get more?
Reviewer: Jparty
Rating: 4.0 out of 5 stars
Title:
Review: The colour is much darker/ more vibrant than I expected. I’m a little sad because i covered a level 9/10 balayage and now it’s around level 6.On the bright side it is a nice colour. This picture is 2 weeks out.
Price effective as of Jun 29, 2025 18:39:53 UTC
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