Customers say
Customers find the hair bleach effective and easy to use, with detailed instructions and soft results. The product receives mixed feedback about its color results, with some achieving nice results while others turn their hair dark orange red. While some customers say it lightens hair perfectly, others report it doesn’t lighten dark blonde hair. The value for money and smell receive mixed reviews, with some finding it worth the price and having a less harsh smell, while others consider it not worth it and describe it as having a chemical smell.
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A quick rundown of this product’s key features:
Lightening Hair Color System: This advanced hair lightening system provides crystal clear Platinum Blonde Hair results for weeks; Lighten any hair type and texture up to 8 levels. Ideal for dark brown hair to light brown hair
Includes Purple Conditioner: This hair dye kit includes Anti-Brass Conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color
Hyper Platinum Hair Dye: Feria Hyper Platinum Blonde Hair Dye has been custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest platinum without compromising condition
L’Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
L’Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Our Top Reviews
Reviewer: Stella Carrier
Rating: 5.0 out of 5 stars
Title: Careful What You Wish For Definitely Applies To This Product
Review: I can personally attest that this Loreal Paris Feria Brand Platinum Bounce Bond Care Lightening System Haircoloring truly does work to lighten the hair color even for naturally darker hair colors. The first time I purchased and utilized this product was around September 2024 via amazon and I was surprised at how quickly/fast my hair coloring changed (from a natural dark brown/nearly jet black hair color to reddish and parts of golden blond hair) after the first application. Even my sweet/loving husband jokingly compared my transformed haircolor to the cuddly/adorable stuffed red panda souvenir that he had purchased for me less than 6 weeks earlier (and I reluctantly admit that I had to agree with his playful assessment for obvious reasons). I then utilized this same brand of Feria to my hair October 2024 and my more significant portions of my hair transformed to an even more golden color that time around. Luckily my sweet husband said himself that he is coming around to accepting my new haircolor. With humble intent, I was also pleasantly surprised at the number of kind compliments that came my way about the hair color from multiple encouraging men and women both online less than 2 months ago and from some people I encountered for professional reasons less than 2 months ago. However I would gently recommend, even as a proud woman of color, and regardless of your demographic background to only color andor lighten the hair for yourself because you are most likely going to get more attention (both positive andor soap opera like gossip judgement attention) regardless of whether you want to andor expect such attention. What I mean by this with jerk-free intent utilizing an example from my own life-After my first hair coloring lightening around less than 2 and a half months ago, I encountered a younger leader type who I interacted with for professional reasons who acted much more aggressively towards me after I lightened my hair and I chose to take the higher road/let it slide for diplomatic reasons and some other kinder more mature acting/more well meaning women within that same professional environment suddenly ask me if I was okay emotionally after I colored/lighten my hair (obviously I showed appreciation/gratitude for those well meaning concerns when they didn’t even have to care). Even with those experiences I am glad to have experimented on my hair and I purchased 4 more kits from amazon to continue to do so again some time before summer andor autumn 2025. For those with thick andor coarse hair considering utilizing this edition of Feria (regardless of ethnicity/race)I would gently recommend purchasing at least 2 of the Loreal Paris Brand Platinum Bounce Bond Care Lightening System for the first andor subsequent applications. I happen to have previously knew that the Feria brand exists because multiple years ago when my late adoptive mother was alive I saw her using that brand when she kindly and lovingly put some highlights into my hair.
Reviewer: Aurora
Rating: 5.0 out of 5 stars
Title: My Fave Bleach!
Review: I’ve gotten a few different kinds of bleach, because I like to do everything myself; bleach, dye, cut, trim, style (because I value money) but am kind of addicted to dyeing my hair.The Platinum dye is my favorite because it’s easy to use and understand, it’s virtually identical to the process of dyeing your hair normally. This one specifically is quick and easy. I tend to notice that all the bleach strengths for this box type are around the same, but yeah, this one is easy.Photos are of my hair before and after! Please note the second photo was from after bleaching 2-3 times over the course of about a month.Generally you should make sure to wait to re-bleach to avoid damaging your hair for a couple weeks at least. I’m definitely an ‘at least’ kind of girl though as I tend to want to get it done as quickly as possible. Don’t overdo it though! This kind of look is somewhat taxing but it’s not that bad. I like when the roots grow out a bit, great for an undercut but if you want white hair all day every day it’s gonna probably cost you one of these pretty regularly. It’s also great for dying bright and beautiful colors. It’s crazy how much color you can do, I did pink gradients and half-head dyed sorta look, even full hair pink, with some temporary color cream to change up the look pretty regularly.What’s great about this kit is it comes with a toning conditioner, and if you don’t have a massive amount of hair then you can use it maybe a couple days. I highly recommend finding a Violent pigment toner shampoo/conditioner to use every now and then in order to eliminate that brassiness and get it closer to white/blonde, rather the traffic cone color you’ll be left with otherwise.Good option, no weird rubber brush or mixing tray, everything you need, right in that lil box! 😀
Reviewer: Melanie Martin
Rating: 5.0 out of 5 stars
Title:
Review: Happy with this product.
Reviewer: Albarry
Rating: 1.0 out of 5 stars
Title:
Review: لا أنصح بشراء هذا المنتج جدا سيء في صبغ الشعر على الرغم من وضع الصبغه بشكل متساوي على الشعر الا ان مفعولها لم يكن على جميع الشعر بنفس المستوى حيث كان هناك شعر مصبوغ واخر غير مصبوغ و صدمت عندما اعطت لون اورنج للشعر توقعت بعدها ان يقوم كريم تعديل اللون بتغيير النتيجه الا ان اللون بقي كما هو اورانج و لم يعطي اي تغيير او أثر على اللون الذي حدث من الصبغ اضطررت الذهاب الى صالون سيدات لتعديل لون شعري ، هذه الصبغة هي اسوء منتج من منتجات لوريال لصبغ الشعر انا مستاءة جدا من النتيجه و من المبلغ الذي دفعته على منتج يعادل اسوء منتجات صبغ الشعر الموجوده بالسوق
Reviewer: John murphy
Rating: 5.0 out of 5 stars
Title:
Review: As described
Reviewer: hanady
Rating: 3.0 out of 5 stars
Title:
Review: It helped me to remove the color, the first result is yellowish orange so you have to apply dye in the color you want after removing the color from the hair
Reviewer: Carvuk
Rating: 4.0 out of 5 stars
Title:
Review: Makes your hair brassy, color stays in as it says up to 4 week before the new growth appears.Scent wasn’t to strong.
Price effective as of Jun 29, 2025 03:26:25 UTC
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