Customers say
Customers appreciate the Polaroid camera’s nostalgic value, with its classic Polaroid vibe adding charm to the pictures, and find it works well. The color accuracy receives mixed feedback – while the color improves over time, some customers report their photos turning out too dark. The picture quality, build quality, and ease of use also receive mixed reviews, with some customers impressed with the photos while others find them horrible, and while some find it well-made, others report poor quality. The camera’s value for money receives negative feedback, with customers describing it as expensive.
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Your Sales Price $149.99 - $119.84
A quick rundown of this product’s key features:
POLAROID NOW+ : It’s the Polaroid camera you love PLUS so much more. Our Bluetooth-connected app features full manual control – double exposure – light painting – noise trigger – and more! Now+ Generation 2 is now made with 40% recycled plastic.
BONUS GIFT: The Polaroid Now+ includes a bonus lens filter kit. Includes 5 creative lens filters – Starburst, Red Vignette, Orange, Yellow and Blue.
DUAL LENS AUTOFOCUS: Get the perfect shot, automatically. The Polaroid Now+ feature a dual zone (Close-Up & Standard) auto-switching hyperfocal optical lens system.
CONNECTED ANALOG CAMERA: The Polaroid Now+ is our most creative camera yet. Unlock even more creative tools with the Polaroid App and easy to use Bluetooth connection. App available for iOS and Android.
FULL FEATURED: Tripod mount ready, USB-C powered rechargeable battery, auto-focus dual lens system, Accurate Flash, Bluetooth connected App and bonus 5 lens filter kit. Plus, the original Polaroid square format compatible with both i-Type films and 600 films.
Our Top Reviews
Reviewer: Strat slinger
Rating: 5.0 out of 5 stars
Title: Beautiful, retro photos and vibe, fun!
Review: Great retro photos from this camera. You have to know its strengths and weaknesses to appreciate it. Strengths are lots of light, weakness is shadows and darkness. This just means you have to look at it from a different perspective and adjust your expectations. Also, be sure to download the app and adjust the exposure and settings for darker conditions. You may feel frustrated but don’t give up. Learn to appreciate the beauty of the photos even if they turn out different than intended. It’s not your digital phone’s camera, and that is the point. Very warm, retro, beautifully analog photos.I bought this and got frustrated by night photos, returned the camera and then regretted it so I bought it again. I learned to appreciate it and learn how to use it in different conditions and not expect certain results from it. For example, while nighttime long distance is going to be near impossible, it can exceed at getting up close neon signs of gas stations and other cool signs of you get up close, and gives such an awesome, artistic vibe you won’t get from a digital camera.My review errs on the philosophical side of analog instant cameras because of my circle of learning to appreciate the Polaroid’s magic. When you get frustrated, put the pics away and come back to them and you’ll notice how the “accidents” end up being so cool and better than intended. This happened to me, and now I’m in love with this camera. Also, the photos develop over days and quality and color improved over a week.In conclusion, this is an excellent analog instant camera with so much to explore and to own it must require an open mind, patience and motivation to learn how to work it. Once you shoot through several photos and discover what works and doesn’t, you’ll start to understand why this is such a popular format. Polaroid photos that start off as mistakes end up being a life lesson to look at things from a different perspective and you’ll be amazed how cool those mistakes end up looking. Not everything has to be a clear digital photo. Approach this from the artistic mindset and you’ll love it.
Reviewer: Hannah Santos
Rating: 5.0 out of 5 stars
Title: Such a fun camera. Just do your research.
Review: TL,DR: super fun camera, as someone who’s new to Polaroids. Just know what you’re buying and how to use it/be prepared to learn.Overall: 4.3/5 Stars, giving it 5 to try to balance out all the negative reviews.Here’s my general spiel:I bought this knowing that I have zero experience with Polaroids, photography, exposure, color, and all that fun stuff. I bought this mainly to mess around with the settings in the Manual mode in the app, rather than let it automatically set the settings. Also, I went into this willing to spend $2 a picture to learn how to work with aperture, shutter speed, lenses, etc. and it honestly didn’t take too long to learn some of the basics after reading through advice on reddit/google/etc. My first indoor pictures were extremely underexposed, and greenish. My first outdoor pictures were extremely overexposed. But this was because I was learning how to work with the camera! The camera itself is loads of fun, and get some quality pictures once you figure out what you’re doing lol. With the right settings and lighting, you can get really crisp and colorful images. I really only use manual mode in the app so I can learn how to fully control my camera, so I’m not super sure how good the auto settings are. BUT I’ll also say that the tripod mode is a lot of fun to use at night for some long exposures! The film shield is nice too so that you don’t need to worry about the picture getting directly exposed to light right after it prints and you have time to prepare your pocket or clear your table.You can see in my picture some of the photos that I took during my first few attempts. (I don’t want to post my better pictures because they all have my friends in them lol) I also included my first two night exposures. I’ll also note that the super yellow photos were taken with a faulty film pack (mentioned below) but they still resulted in some cool looking multi exposures.I only have two negatives!The only technical issue I experienced was that one of the provided film packs had some issues ejecting my photos, but otherwise, the other film pack, and any other that I’ve bought have worked just fine. I even got some fun weird photos out of the dysfunctional one due to multiple exposures (in the picture they’re the bright yellow ones).My only personal annoyance with the overall product: A little annoying that you need to use the app to do all adjustments, but I also can see the value of having a remote for the camera. It was also nice to have the long exposure timer with me instead of somewhere on the camera.One helpful piece of advice I saw online: if you’re taking pictures when it’s cold (for me it was 55°F and below), put the photo in your pocket to develop, not facedown on a table or surface. The cold makes the photos greenish, so putting it in your pocket where it’ll be warmer helps prevent that from happening.If you’re getting this, do some research on photography! If your photos aren’t coming out the way you expected, try to adjust some of the settings. Also, remember that film is super expensive, so if you’re learning photography with this camera, be prepared to spend money on some bad photos. (I won’t say waste, because even my “bad” photos came out pretty cool, just not as expected, and I got to learn from them).
Reviewer: Acacia true
Rating: 5.0 out of 5 stars
Title: Love it
Review: Love love love my Polaroid. The app is a big help. Quality of the pictures is great. Battery lasts for a good min after full charge.
Reviewer: Cam
Rating: 4.0 out of 5 stars
Title: Great present
Review: I got this as a present for my boyfriend and he absolutely loves it. The only thing was that some of the films had issues in little spots but other than that, the camera works great and the filters that go on top are really cute.
Reviewer: Norm King
Rating: 5.0 out of 5 stars
Title: Takes nice pictures
Review: Bought for my wife. Works great. Buy extra film, it doesn’t come with enough
Reviewer: Dean Earwicker
Rating: 1.0 out of 5 stars
Title: Stay Away (at Least for This Model Anyway)
Review: No matter what I change in its settings (flash/no flash) or even in its Polaroid Android app (playing with the ISO/aperture/shutter speed/etc.), each picture comes out completely different and it’s not a good thing. The only thing that each and every one has in common is that they almost always never look good (and I’ve requested a replacement because I thought the first one was malfunctioning/broken).Every picture requires flash, even when taking photos outside. I bought a Polaroid Instant Color I-Type Film – 40x Film Pack (just to give this an honest try) and the images I provided are the ONLY somewhat good ones where I was able to catch my subject in the photo. 10 photos out of 56 (40 from the film pack + 16 films included in this bundle) is NOT worth it.The pictures don’t do it justice but the comparison to my friend’s Fujifilm instax mini 8 has much more color and contrast. Whereas the Polaroid Now+ Generation 2 is way too dark. Keep in mind all of these pictures are taken with flash on.This is my first Polaroid ever. I wanted to get into photography but this made me not want to pick it up. Fortunately, I ended up getting a Canon EOS R100 and am having a blast.
Reviewer: Kevin Peña
Rating: 5.0 out of 5 stars
Title: loving it after 3 years
Review: really love this camera, does take some getting use to if you don’t know how to use the app and the whole deal with polaroid,
Reviewer: Anna Clark
Rating: 5.0 out of 5 stars
Title: Great gift for teens.
Review: This was a hit for my eighteen year old grand daughter at Christmas she loved everything about it.
Reviewer: AZAEL GOMEZ
Rating: 5.0 out of 5 stars
Title:
Review: Es una cámara increible, saca bonitas fotos. Cuenta con enfoque automatico, a diferencia de la now normal. Es importante saber que la foto analogica y la digital son distintas una de otra. Las cámaras instantaneas son analogicas, por lo que les recomiendo buscar información sobre la fotografia analogica y la importancia que tiene la luz en ellas. Les recomiendo olvidarse de las selfies a menos que tengas pulso de cirujano, para ese problema está el cronometro de la cámara. Los cartuchos/peliculas son muy sensibles a la luz y al calor, así que tengan cuidado.No dejaré pruebas de las fotos porque yo sólo la uso para tomarme fotos con familia y amigos, y prefiero privacidad
Reviewer: Joel Iram Sandoval Ramirez
Rating: 5.0 out of 5 stars
Title:
Review: Buen producto
Reviewer: GbPolaroidOriginals
Rating: 5.0 out of 5 stars
Title:
Review: Secondo modello acquistato, la prima Now Plus era del 2021 e purtroppo si è rotta. Posso dire immodestamente, di conoscere già perfettamente la Now+ . Con la prima Now Plus ho scattato oltre 800 foto, dopo un periodo di apprendimento devo dire che la trovo una delle migliori Polaroid che mi sia capitato di utilizzare. E’ semplicemente imbattibile nei tempi lunghi, con la funzione manuale e con una buona conoscenza dei valori che fornisce la App polaroid attraverso l’esposimetro della macchina e impostando tempi e aperture, ho ottenuto risultati notevoli. Molto buona anche per i tempi lunghi la funzione Tripod apertura f11 e calcolo automatico dei tempi di esposizione. In manuale negli scatti diurni i risultati sono veramente piu’ che buoni anche nei mesi estivi con luce molto intensa, ovviamente bisogna imparare a conoscere la app e i risultati che l’esposimetro della macchina fornisce, ma con un minimo di pazienza e provando alcuni settaggi si trova il giusto valore di apertura/tempo di scatto. Non ho onestamente provato molto le altre funzioni ne gli scatti in automatico, in quanto lo scopo dell’acquisto erano tempi lunghi e foto diurne . Ottimi i filtri anche se il vignettato rosso non mi piace moltissimo , ho provveduto a farne uno personalmente con delle gelatine. In sintesi un’ottima macchina e buona luce a tutti .
Reviewer: bryce
Rating: 5.0 out of 5 stars
Title:
Review: Il faut prendre en un un appareil photo si c’est la première fois.L’effet rétro est bluffant.L’appareil en lui même est vraiment solide.Le seul point négatif le prix des recharges est assez élevé.
Reviewer: David
Rating: 5.0 out of 5 stars
Title:
Review: Super proffsiga bilder!
Price effective as of Jun 22, 2025 16:20:49 UTC
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