The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and

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A quick rundown of this product’s key features:

Today’s firms need a social effort that is serious and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.

As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses:

Create a purpose and culture that nurtures social and environmental effortsCreate signature programs to carry that messageBuild strong signature brands in part with five branding “Must Dos”Use the signature brands to advance a business to get their endorsement and access to their resources

The Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers.

Our Top Reviews

Reviewer: Julius Helvey
Rating: 5.0 out of 5 stars
Title: Relevant Read for Today’s Business Leaders and Social Leaders
Review: It is no surprise that David Aaker inspires his readers to do more than just run a successful business. He shows definitively how creating and supporting social impact programs will benefit both a business and the society as a whole. Great information!

Reviewer: Louis
Rating: 5.0 out of 5 stars
Title: David Aaker is brilliant as always! Definitely recommend this book!
Review: Great job tying in relatable stories throughout the book.

Reviewer: Andy Smith
Rating: 5.0 out of 5 stars
Title: Brilliant
Review: Professor Aaker is a legend in the branding world! One of his best books yet!

Reviewer: Charles Baker
Rating: 2.0 out of 5 stars
Title: Needs Another Round of Editing
Review: I enjoy the insights of the book, but I’ve been distracted so many times by recurring grammatical errors. It’s to the point where I became hyperaware at the rate they were appearing and wondered if I just happened to get a one-off copy of an early draft. Hope it’s not the case for others, but felt the need to post a review as a warning…

Reviewer: Kindle Customer
Rating: 5.0 out of 5 stars
Title:
Review: Lots of examples and a detailed framework on how to create and grow social programs as well as crafting and conveying brand purposes.The book is also written in a clear language that doesn’t rely on jargons, making it a good introduction for new brand managers and leaders on brand purposes.

Reviewer: Igdal Parnes
Rating: 4.0 out of 5 stars
Title:
Review: Livro consistente e sempre bem escrito por David Aaker. Até constrangedor avaliar. Mas me atrevo a dizer que é repetitivo, de certa forma. Poderia ser menor. Teria o mesmo efeito e valor. E economizaria tempo pra nos, leitores!

Reviewer: maturica
Rating: 5.0 out of 5 stars
Title:
Review: 日本市場では役に立たないような？と思いつつも、未来情報として大切なインプットになった。ブランド論の大家ともなると、85歳のおじさまでもこんな本が書けるのか、、、とちょっとなんていうかびっくりしてしまいました。