Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

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A quick rundown of this product’s key features:

The must-read New York Times bestseller that’s redefining hospitality and inspiring readers in every industry. 

– Featured in FX’s The Bear and Showtime’s Billions
– JP Morgan NextList Pick

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.
 
How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner.
 
Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.

Our Top Reviews

Reviewer: Lloyd
Rating: 5.0 out of 5 stars
Title: Great book for any business
Review: It doesn’t take much to realize that most of the businesses our there aren’t in tech, or food or apparel. We are all in the people business. Taking care if people and giving hospitality should always be important.

Reviewer: Brian
Rating: 5.0 out of 5 stars
Title: Fascinating insight.
Review: This is a great book. Applicable to all business, but to understand the work and attention to detail in hospitality of a place like this, you realize their are levels to this game.

Reviewer: Sally
Rating: 5.0 out of 5 stars
Title: This book is for everyone and you will be better for reading it
Review: After seeing Will speak in person I could not wait to read this book. He has such a practical but sensitive view of how we should treat and react to others. This book will help anyone with how you react and relate to others, you do not need to be a restauranter or CEO. This book is for everyone and you will be better for reading it.

Reviewer: C. Neck
Rating: 4.0 out of 5 stars
Title: A great book with one major flaw
Review: Beware: This review shares some information in the book so don’t read if you don’t want to know something that happens in the book. This is a fascinating book but with one major flaw. The book builds your excitement from chapter to chapter about the author’s journey to restaurant success—then towards the end he drops the key news that he and his life long restaurant partner are breaking up and that’s it. And the author never gives you any clue this is going to happen nor does he explain really why it happened. I felt that he let the reader down by not explaining this more.

Reviewer: Emily M Ivy
Rating: 5.0 out of 5 stars
Title: Inspiring quick read. Buy it!
Review: Incredible! After seeing him speak, I couldn’t wait to get my hands on a copy. So inspiring.

Reviewer: Million Dollar Bill Collier
Rating: 5.0 out of 5 stars
Title: MUST READ for anyone that interacts with humans
Review: There are many concepts and applications in this book that can be applied to business and lifeRead it and use these concepts and people will notice the change

Reviewer: john n.
Rating: 5.0 out of 5 stars
Title: Great read! Highly recommend any service base business
Review: Hello,I discovered this book after coming across a quick YouTube book review and thought it was an interesting idea. I read cover to cover. It’s a fun and relaxing read and I highly recommend it to everyone. I work in medicine and, although this is a book about the restaurant industry, the lessons apply to any customer facing service base business. Read it, internalize it, take notes in the margins, and it will change the way you serve your patience, clients, or customers. Highly recommend.

Reviewer: Penny L Baker
Rating: 5.0 out of 5 stars
Title: A must read
Review: What a great read! Regardless of your vocation, there is a lot of valuable information that you can apply to almost any field.

Reviewer: Ian Williamson
Rating: 5.0 out of 5 stars
Title:
Review: It’s telling hospitality companies the way to go

Reviewer: Hugo Almeida
Rating: 5.0 out of 5 stars
Title:
Review: “Unreasonable Hospitality” is a must-read for anyone striving to achieve excellence in customer service, regardless of their industry. This book serves as an inspiration for those at the beginning of their journey, demonstrating that with minimal resources but a strong will, one can accomplish great things. The insights and practical advice provided make it an invaluable guide for creating extraordinary customer experiences. Whether you’re a seasoned professional or just starting out, this book will motivate you to go above and beyond in your service endeavors.

Reviewer: Derrick Low
Rating: 5.0 out of 5 stars
Title:
Review: Item came as described and the delivery was really fast.

Reviewer: Carlo Pavanello
Rating: 5.0 out of 5 stars
Title:
Review: Libro comprato dopo averlo sentito citare in un podcast.Parla di come hanno trasformato radicalmente EMP da una steakhouse a 3 stelle michelin e ristorante numero 1 al mondo secondo la 50 best. Durante la narrazione però è letteralmente straripante di spunti, consigli ed esempi pratici su come migliorare principalmente la leadership ma come collega in generale secondo me.Io lavoro nel settore e quindi posso prendere spunto direttamente ma sono convinto che chiunque faccia un lavoro dove comunicazione, collaborazione e armonia sono fondamentali può trarre qualche spunto e consiglio da applicare alla propria situazione.Per quanto mi riguarda un capolavoro assoluto.Credo tra l’altro che da qualche tempo sia disponibile anche la versione ufficiale tradotta in italiano.

Reviewer: AbundantlyHappy
Rating: 5.0 out of 5 stars
Title:
Review: I loved reading this book! The author took you through their journey: the process they went through to gain the skills, to set processes in place, to create their desired culture and how they began to reinvent themselves over & over again to become the number one restaurant in the world. I loved going for the ride! It was very well written.Many of the things you learn in this book can be applied to your own business to make it even more customer focused.After the book:Now, Eleven Madison Place has continued its journey into becoming the only Michelin starred PLANT based restaurant. Their story is interweaved in the Netflix documentary called: You Are What You Eat: The Twin Experiment. It’s really Eye opening & a great journey to witness.

Price effective as of Jun 19, 2025 01:33:02 UTC

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