Customers say
Customers find this book well-written and engaging, with one noting it’s particularly suitable for team reading. Moreover, they appreciate its insights on hospitality and transformative leadership, describing it as a masterclass for hospitality professionals. Additionally, the book receives positive feedback for its leadership content and practical advice, with one customer highlighting its value for the restaurant industry.
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A quick rundown of this product’s key features:
The must-read New York Times bestseller that’s redefining hospitality and inspiring readers in every industry.
– Featured in FX’s The Bear and Showtime’s Billions
– JP Morgan NextList Pick
Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.
How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner.
Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.
Our Top Reviews
Reviewer: Paul Gustavson
Rating: 5.0 out of 5 stars
Title: A Masterclass in Exceptional Service and Leadership
Review: I’ve read a lot of books on leadership and culture, but Unreasonable Hospitality by Will Guidara stands out as a refreshing and inspiring take. This isn’t just a book about running a restaurant—it’s a blueprint for how to lead, serve, and create experiences that transform relationships.Guidara takes us behind the scenes of Eleven Madison Park and shares how his relentless pursuit of excellence redefined hospitality. What I loved most is how he frames the idea of going above and beyond—not as a cost, but as an investment in creating unforgettable moments. His stories are vivid, his insights are practical, and his passion is contagious.The core takeaway for me? Unreasonable hospitality is a mindset, not just a practice. It’s about seeing people—whether customers, colleagues, or friends—and meeting them where they are with creativity, care, and heart.This book isn’t just for restaurateurs or business leaders. It’s for anyone who wants to elevate their interactions and leave a lasting impact. I’ve highlighted page after page and already started applying some of these lessons to my own work and relationships.Will Guidara reminds us that greatness isn’t about doing the ordinary well; it’s about making the ordinary extraordinary. This book will make you rethink how you approach service, leadership, and even life.Highly recommend! This is one of those books I’ll come back to again and again.
Reviewer: Chris
Rating: 5.0 out of 5 stars
Title: Love this book
Review: Such a great book and speaks into so much more than just hospitality. It’s a fun and easy read and motivates you to find little ways to connect with others. Highly recommend!
Reviewer: cld
Rating: 5.0 out of 5 stars
Title: I would give this book 20 stars if I could
Review: Such an amazing and inspirational story of hard work, dedication, and perseverance. If you are in a career serving others – do yourself a favor and read this book in its entirety. This book has me thinking of ideas to better serve my clients. In a world where hospitality has seemed to diminish, let this book reinvigorate your need to be, unreasonably hospitable. The world needs more leaders and minds like, Will Guidara. Thank you for your words and my new found motivation for, “Unreasonable Hospitality.”
Reviewer: Voracious Reader
Rating: 4.0 out of 5 stars
Title: Some interesting points.
Review: It’s a fun read. What I was most interested in was his thoughts on how to move from good to great. There was a fair amounts about that. I’m always interested in learning how to excel, and how to examine the status quo and find ways to improve it that are non obvious.The story of the restaurant, other than that, was only mildly interesting. Hence four stars.
Reviewer: Nick Hutchison
Rating: 5.0 out of 5 stars
Title: A Masterclass in Hospitality and Transformative Leadership
Review: Will Guidara’s Unreasonable Hospitality is nothing short of extraordinary. Our internal company book club recently read it, and it has already sparked dozens of changes in how we approach our work. This book is a masterclass on hospitality, and its lessons go far beyond the restaurant industry. Whether you’re running a business, managing a team, or simply looking for ways to create more meaningful connections, Guidara’s insights are truly game-changing.Guidara’s storytelling is as captivating as it is inspiring, with unforgettable examples of what happens when you go above and beyond for others. From turning a canceled vacation into a beach-themed dining experience to making snowfall magical for a family, the stories in this book demonstrate how far a little creativity and intentionality can go in transforming ordinary moments into extraordinary ones. What’s even more impactful is how these lessons apply internally—Guidara’s emphasis on recognizing and uplifting team members is a blueprint for building a positive, high-performing culture.This is one of the best books I’ve read in a long time, and its lessons have already elevated the way we think about customer service and leadership. Unreasonable Hospitality reminds us that every business can be a hospitality business and that the greatest magic happens when you prioritize people, both your customers and your team. I cannot recommend this book enough—it’s inspiring, practical, and will leave you eager to create extraordinary experiences in every aspect of your life and work.
Reviewer: Ana Paula
Rating: 5.0 out of 5 stars
Title: Fantastic insight in to the restaurant world. Amazing writing
Review: I love this book so much, you can read for hours and hours, never get bored. And you can apple hospitality in every business
Reviewer: Kathryn Egly
Rating: 5.0 out of 5 stars
Title: A FANTASTIC book – part memoir, part customer service/restaurant business guide
Review: “Unreasonable Hospitality” by Will Guidara is a compelling blend of memoir and stories inside the restaurant business. This book delves into the transformative power of exceptional service. As the former co-owner of Eleven Madison Park, Guidara shares his journey in to becoming the best restaurant in the world, emphasizing the significance of going above and beyond for both guests and staff.Guidara introduces the concept of “unreasonable hospitality,” to create unforgettable experiences. He illustrates this with stories, such as purchasing a street hot dog for guests who hadn’t tried one. The book shares the importance of attention to detail, being intentional, and being vulnerable in leadership. Will Guidara had a “95/5 mindset,” where 95% of resources are meticulously managed, allowing the remaining 5% to be used creatively to surprise and delight guests.I found the story incredibly engaging, with excellent storytelling and practical insights.
Reviewer: Amazon Customer
Rating: 5.0 out of 5 stars
Title: A great read!
Review: I read most of this book on vacation. It helped me come back refreshed with ideas.
Reviewer: Ian Williamson
Rating: 5.0 out of 5 stars
Title:
Review: It’s telling hospitality companies the way to go
Reviewer: Hugo Almeida
Rating: 5.0 out of 5 stars
Title:
Review: “Unreasonable Hospitality” is a must-read for anyone striving to achieve excellence in customer service, regardless of their industry. This book serves as an inspiration for those at the beginning of their journey, demonstrating that with minimal resources but a strong will, one can accomplish great things. The insights and practical advice provided make it an invaluable guide for creating extraordinary customer experiences. Whether you’re a seasoned professional or just starting out, this book will motivate you to go above and beyond in your service endeavors.
Reviewer: Derrick Low
Rating: 5.0 out of 5 stars
Title:
Review: Item came as described and the delivery was really fast.
Reviewer: Carlo Pavanello
Rating: 5.0 out of 5 stars
Title:
Review: Libro comprato dopo averlo sentito citare in un podcast.Parla di come hanno trasformato radicalmente EMP da una steakhouse a 3 stelle michelin e ristorante numero 1 al mondo secondo la 50 best. Durante la narrazione però è letteralmente straripante di spunti, consigli ed esempi pratici su come migliorare principalmente la leadership ma come collega in generale secondo me.Io lavoro nel settore e quindi posso prendere spunto direttamente ma sono convinto che chiunque faccia un lavoro dove comunicazione, collaborazione e armonia sono fondamentali può trarre qualche spunto e consiglio da applicare alla propria situazione.Per quanto mi riguarda un capolavoro assoluto.Credo tra l’altro che da qualche tempo sia disponibile anche la versione ufficiale tradotta in italiano.
Reviewer: AbundantlyHappy
Rating: 5.0 out of 5 stars
Title:
Review: I loved reading this book! The author took you through their journey: the process they went through to gain the skills, to set processes in place, to create their desired culture and how they began to reinvent themselves over & over again to become the number one restaurant in the world. I loved going for the ride! It was very well written.Many of the things you learn in this book can be applied to your own business to make it even more customer focused.After the book:Now, Eleven Madison Place has continued its journey into becoming the only Michelin starred PLANT based restaurant. Their story is interweaved in the Netflix documentary called: You Are What You Eat: The Twin Experiment. It’s really Eye opening & a great journey to witness.
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