Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

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Customers find this book to be a must-read for businesses, with one noting it’s more impactful than the original version. Moreover, the updated content includes new examples that feel relevant for today’s fast-paced world. Additionally, they appreciate its storytelling approach, with one review highlighting how it weaves storytelling into digital marketing. Customers also value the book’s effectiveness, with one mentioning it delivers incredible results for businesses.

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A quick rundown of this product’s key features:

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .

Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller’s powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.

In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won’t engage.

In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he’ll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.

The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Our Top Reviews

Reviewer: Jacob K
Rating: 5.0 out of 5 stars
Title: Somehow, Building a StoryBrand Got Even Better
Review: As a business coach, I found Building a StoryBrand 2.0 even more valuable and impactful than the original. The new examples and expanded content have allowed me to look at my own business through the lens of StoryBrand. I’ve already used the updated approach to refine some messaging and copy on my website and one-liner, and I can’t wait to do the same with clients.I read Building a StoryBrand before my role as a business coach and immediately applied it to my previous jobs. It was the best business book I’d ever read, only to be surpassed by Building a StoryBrand 2.0. This book is for any business leader who wants to improve any form of messaging or communication, from speeches to websites, marketing collateral, or even simple emails.

Reviewer: Steven Cooper
Rating: 5.0 out of 5 stars
Title: How to Get Your Customers to Actually Hear You
Review: Business owners and marketing people face more challenges today than ever. Customers are bombarded with messages and ads from morning until night from more screens and sources than ever. In this overwhelming, blaring cacophony, what can you do to make sure your message is heard?Let Building a StoryBrand 2.0 by Donald Miller be your guide. This book is the perfect tool to help you grow your business/organization by reaching, connecting with, and inspiring your prospects to choose you.The Problem: You struggle to communicate your brand’s message in a way that resonates with your audience. Your potential customers are overwhelmed with information, and your message gets lost in the noise.The Solution: StoryBrand has helped over 1 million of business—from start ups to Fortune 500 companies—significantly increase their revenues. This updated version (hence the “2.0” in the title) has 10,000 additional words of step-by-step, practical marketing help. It’s full of updated, real-world examples so you can see StoryBrand in action. Plus, throughout the book, it has calls to action so that you can implement the framework in your own business as you are learning the concepts. You can implement your simple, clear message immediately to connect with more customers.How Building a StoryBrand 2.0 can grow your business:1. Learn the Seven Points in Every Compelling Story in Human History: Miller explains the stories that all humans respond to throughout history, giving you a template to follow that will capture attention.2. Clarify Your Message: Simplify your brand message so that it is understood and remembered by your audience.3. Apply the Framework: Use your StoryBranded messaging for your website, brochures, social media, etc. and see your business grow.Your Business’ Future: The StoryBrand 2.0 framework will transform your brand’s communication. Your message will cut through the noise, engage your customers, and drive growth. You’ll see your business thrive as you connect with your audience on a deeper level.Buy the Book: Don’t let your message get lost in the noise. Take the first step towards clarity and success by reading Building a StoryBrand 2.0. Let Donald Miller’s guide help you craft a compelling story that resonates with your customers and propels your business forward.

Reviewer: Eric Williams
Rating: 5.0 out of 5 stars
Title: A Game-Changing Blueprint for Crafting a Brand That Truly Connects
Review: As someone who spends every day helping businesses sharpen their messaging and grow, Building a StoryBrand 2.0 felt like a masterclass in clarity and connection. Donald Miller doesn’t just update his original framework—he elevates it, delivering fresh examples and insights that make the approach even more actionable.One of the standout additions in this version is the focus on weaving storytelling into digital marketing. In a world where attention is scarce, these tools are a game-changer for businesses looking to rise above the noise. Whether you’re an entrepreneur, marketer, or coach, this book equips you with the tools to create messages that truly resonate. It’s not just a guide—it’s a catalyst for transformation.

Reviewer: GlampingGuy Chris Jeub
Rating: 5.0 out of 5 stars
Title: I’m applying 2.0 immediately — marketing is so simple with Miller’s formula
Review: I’ve been following Donald Miller’s work for years, having read several of his books and even enrolled in one of his online follow-ups. Now, after diving into StoryBrand 2.0, I’ve added a second course to my learning from him, and I’m once again blown away by how much he gives to his readers. Honestly, I sometimes wonder how much more he could charge for his content—because the value packed into this book far exceeds its modest price tag.Miller’s strength has always been his ability to simplify marketing. He doesn’t just teach theory; he hands you a methodology that makes branding and messaging clear, compelling, and incredibly effective. The StoryBrand 2.0 framework is so practical that I’ve already started applying it to my business, refining how I communicate my brand and attract customers.If you’re looking for a way to cut through the noise and make your marketing work, this book is a must-read. Miller continues to deliver, and StoryBrand 2.0 is proof that great marketing isn’t just for experts—it’s something any business owner can master.

Reviewer: Build.Change.Impact. – Business Coaching
Rating: 5.0 out of 5 stars
Title: A Fresh Take on StoryBrand: Essential Insights for Today’s Business Leaders
Review: As a business coach who loves helping clients find clarity and momentum, I’m excited to dive into Building a StoryBrand 2.0. From what I’ve seen so far, the expanded content and updated examples feel incredibly relevant for today’s fast-paced, noisy business world.The updated real-world examples are a standout feature. As a Certified Business Made Simple Coach, I’ve had the privilege of seeing the StoryBrand framework in action and the incredible results it delivers for businesses. Now, with this revised book, readers get an inside look at how these principles work in practice and how they can create the same impact in their own businesses.I can already tell this edition is going to be a go-to resource for crafting messaging that works. Whether you’re new to StoryBrand or a longtime fan, the 2.0 version takes everything to the next level. If you’re a coach, marketer, or business owner trying to stand out, this belongs on your shelf.

Reviewer: Nick Ogle
Rating: 5.0 out of 5 stars
Title:
Review: Loved the 2nd version of the classic. Some great customer example.Story Brand is essential if you want to work on clarifying your companies message to prospective customers.

Reviewer: RTAG
Rating: 5.0 out of 5 stars
Title:
Review: Ich las die Version 1.0 kurz nach ihrem Erscheinen, besuchte den Online-Kurs, arbeite seit damals mit diesem Modell und begleite damit Selbstständige in ihrer Transformation aus dem Chaos in die Fülle. Wir erkennen die einzuschlagende Richtung (den »Leuchtturm«, den es zunächst anzusteuern gilt und setzen das im Marketingmaterial um, allen voran auf der Website.In 2.0 verdichtet Miller sein Konzept, macht es durch viele Beispiele noch griffiger, gibt Sicherheit in der Anwendung, klärt manche damals noch unklaren Stellen, so dass wir mit Gewissheit die Brandscripts erstellen können. Auch wer schon V1.0 gelesen hat, wird hier weitere Inspiration finden. Insbesonder als Kindle eine lächerliche Investition für den Gewinn, den wir daraus ziehen können.Für alle die ihre Leistungen präziser Kommunizieren wollen eine Kaufempfehlung.

Reviewer: Michael Walsh
Rating: 5.0 out of 5 stars
Title:
Review: StoryBrand 2.0 is the follow-up to the original and has more up to date information.It introduces the reader to the StoryBrand AI that Donald rolled out recently.It’s worthwhile getting

Reviewer: Kindle Customer
Rating: 5.0 out of 5 stars
Title:
Review: This book needed to happen. So much has gone on in the world since the first StoryBrand. And I just love Donald’s engaging conversational style he has the ability to take me on a trip. I’ve implemented all his teachings in his first book that I read from cover to cover several times. This 2.0 version is gonna get the same treatment except I’m gonna buy the audio book as well so I can listen over and over again so that the info really sinks in.

Reviewer: Brian Howard
Rating: 2.0 out of 5 stars
Title:
Review: Short o ordinal and thought probing vine T. Too like a college levture

Price effective as of Apr 04, 2025 02:04:27 UTC

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