Customers say
Customers appreciate the product’s coverage, value, and natural finish. They find it lightweight, covering well without being heavy or cakey. Many find it easy to apply and a good choice for the price. However, opinions vary on whether it’s truly a tinted moisturizer or just moisturizing.
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A quick rundown of this product’s key features:
Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium.
Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful.
Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine.
Multiple Shades: With so many colors available, it’s easy to find a perfect color match for your unique skin tone.
Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.
Our Top Reviews
Reviewer: SF mom
Rating: 5.0 out of 5 stars
Title: Love it! Good replacement for MAC’s studio sculpt SPF foundation.
Review: Love it! Been looking for a good replacement for MAC’s studio sculpt SPF foundation. I loved the look of it but they dropped the product. I am starting to think they did me a favor. MAC was 9 times more expensive than this W&W product! And if the MAC got in your eyes the SPF would sting. This is definitely lighter. I am 53 so want more coverage, but in this case I like the light finish and it still covers. I bought the 3 closest colors to my skin and went darkest to lightest and found my shade. This cost very little and I can give the other tubes to lighter skinned friends and family members. Thank you W&W for making a great line of affordable products! I have been wearing W&W lipstick for years. They have the best colors!
Reviewer: Alexis
Rating: 5.0 out of 5 stars
Title: Excellent tinted moisturizer!
Review: I love this! I’ve been looking for a tinted moisturizer for a while but there’s so many options and I didn’t know which one to choose. I saw some reviews for this saying it was good, and I figured I would start here since the price is so low even though that made me a little skeptical. This works great! I am pretty pale so I ordered the lightest shade, I would say it is a good match maybe very slightly darker than me. The coverage is pretty high for a tinted moisturizer in my opinion. The first time I used this I used way too much product, the less you use of this the better it will look. I blend just a little in with my fingers and it looks very natural. I have combo skin and it seemed to wear well throughout the day. I also love the price point, this product works so well I don’t feel like I need to go try more higher end tinted moisturizers.
Reviewer: Jen
Rating: 4.0 out of 5 stars
Title: 3.5 Stars
Review: Really wish Amazon allowed customers to give half star ratings too because this tinted foundation is a solid 3.5. Like how the foundation is advertised, it is bare, light and sheer but is slightly buildable to a light-medium coverage. The product is very light weight on our skin and although it is hydrating, it has a semi-matte finishing, which is great for people who dread having a sticky face. It goes on nice and smooth at first but breaks down ugly as time progresses. I start off with a nice silky smooth natural skin but after 6 hours, I’m left with a shiny t-zone and foundation stuck in my pores. If someone who had trypophobia looked at my face, they would’ve passed out Lol. Basically all the foundation ‘erased’ and the only remaining foundation left were the ones that were stuck in my pores. I wanted to give this product a second try so I used my favorite no-sebum primer under and a setting powder on top to see any difference. Unfortunately, I didn’t see much of a difference. The tinted foundation was melted away by my combination skin and I still had some foundation stuck in my pores (had less stuck thanks to my primer. I don’t think it’s the primers fault since this product works wonders with other products that I use).I think this product would be great on people with dry skin but make sure not to over-hydrate your skin, or else the product won’t be absorbed and will leave you with streak marks.I don’t think i’ll be returning this product since I do love the lightness and the finishing on my face. I’ll probably only use it on occasions where I need to wear makeup for only a few hours.
Reviewer: S.S.
Rating: 5.0 out of 5 stars
Title: Miracle product
Review: Tldr: awesome product, does what it should. Provides very good coverage. Doesn’t pill, is very light if used in the right quantity. If you can match your skin color, it looks extremely natural with a slight sheen. Covers redness really well.Long version: it has taken me over 1.5 years to write this review. And that’s because when I originally got it, my skin was pretty flawless. I wanted to try a foundation anyway, but weirdly it felt a little goopy, as if it wasn’t letting my skin breath. In hindsight, it was because I was using way more than needed and secondly, my skin was not used to anything other than moisturizer being put on. Fast forward to a year later and my skin absolutely went berserk from the use of a new sunscreen (possibly). New acne everyday, tons of closed comedones and consequent angry red postules and post-inflamatory hyperpigmentation. I was absolutely out of ideas on how to make my skin look even presentable. That’s when I wanted to give this old tube a try again. And damn I was surprised! It went on so smoothly, was absorbed almost instantly. Just a little went a very long way to hide all the marks and even the textural irregularities. I soon learnt that you really only need a few drops for it to work it’s charm and it became a staple for me everytime I stepped out of the house. It goes well over or under sunscreen and although it didn’t make my skin look as original as it used to, it made it go from absolutely horrendous to about 90% of what it used to be. I’m still using it and cannot recommend it more.
Reviewer: Annie48
Rating: 3.0 out of 5 stars
Title: Darker than I expected
Review: I’m a natural blonde, I RARELY go outside, and when I do I wear a cap. The point of telling you that, is so you know I’m VERY pale skinned. I typically buy “light” BB cream, or light tinted moisturizer. This “light” tinted moisturizer is too dark for me. I had to use a baby wipe to remove everything around my jawline, and had to use another baby wipe to make it gradient towards my cheeks and nose. Something I’m not use to needing to do with “light” shades. Unfortunately, I used it for the 1st time on a trip. I have a broken ankle, so I have to use a walker to get to the bathroom, so I decided to forego using the facilities during my trip. I’d been wearing it for approximately 20 hours before I was able to check my makeup. By then, it was practically gone.I will say that I liked the way it felt on my face, and that it’s small enough to carry for a short trip. (This isn’t a small trip for me, though.)I will say that I was thrilled that none of the tinted moisturizer smeared off on the pillow that I slept on the 1st 2 nights that I was in town.I do recommend this tinted moisturizer. (Just be extra careful when ordering the lightest shades.)I do like the way it feels on theface, and the coverage it provides.I’m willing to give a litgher shade another try. This time I’ll be sure to check my makeup throughout the day.
Reviewer: chandana k l
Rating: 5.0 out of 5 stars
Title:
Review: Light and non sticky
Reviewer: Amazon Customer
Rating: 5.0 out of 5 stars
Title:
Review: Looks like make up and water proofBlends as per skin n looks fresh
Reviewer: Jolly
Rating: 5.0 out of 5 stars
Title:
Review: I bought this due to the fave review and was wondering if it is as good as recommended. To my surprise, this small tube really worth the dollar. It is thick, don’t need to use alot, and can cover the whole face. It can be use as foundation and concealer as well. I have sensitive skin so I am cautious what I apply on my face. Surprisingly, there is no breakout, no inflammation and my makeup still look fresh even it has been a whole day. This definitely won’t be my last tube!
Reviewer: Love the texture
Rating: 5.0 out of 5 stars
Title:
Review: It is good for very dry skin it blend smoothly
Reviewer: I.H.
Rating: 5.0 out of 5 stars
Title:
Review: Bei dem Preis hatte ich echt nicht viel erwartet – und habe unverhofft ein perfekt für mich passendes Produkt gefunden! Trageangenehm, ergiebig, geruchsneutral, Deckkraft dezent genug um nicht maskenhaft zu sein, aber wirksam – und das Beste: passt sich derart exakt meinem Hautton an, dass es fast an Magie grenzt und völlig natürlich aussieht. Mir ist klar, dass jeder Hautton anders ist, aber so ideal, das hatte ich in mehr als 40 Jahren Schminkerfahrung noch nie.
Price effective as of Mar 22, 2025 04:09:10 UTC
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