Make It Yours – See Your Price On Amazon!
Your Sales Price $10.00 - $8.66
A quick rundown of this product’s key features:
MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer’s gel-based formula with sticky texture grips makeup for long-lasting wear.
CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
Our Top Reviews
Reviewer: Caroline H.
Rating: 5.0 out of 5 stars
Title: Thick, Sticky & Great Product
Review: This is a GREAT primer- and, let me specify, it is particularly great for certain circumstances. After having visited my dermatologist and having to get a few spots removed for biopsy, then days later having to attend an event, it works brilliantly to cover (and flatten) areas. It is MUCH thicker than your typical primer, and it works great whether it be flattening the area of scars, scabs, wrinkles, etc. I would submit that the best usage is waiting 5-10 minutes after application to fully let it set and dry, and then proceeding to the rest of your makeup. It is also great if your makeup tends to fall off easily as the thickness and stickiness hold everything in place to perfection.
Reviewer: Amazon Customer
Rating: 5.0 out of 5 stars
Title: Good Product
Review: I can’t compare this to any other primer because it is the only one I have used (I have just recently started wearing make up, other than eyeliner and mascara, again). What I can say is this goes on easily. As other reviewers have said, it feels sticky initially, but dries weightless. I also think it dries quickly so keep that in mind when applying. I do feel as though this is a light product, it does not make me feel like I am wearing a mask. I feel like it evens out my skin texture but I am unsure what, if anything, it does for my foundation and powder (both also e.l.f. brand) but I have not tried using them without this primer. So far I am pleased with this product.
Reviewer: Saamiya C
Rating: 5.0 out of 5 stars
Title: Works well!
Review: This product works extremely well so be careful with your application of makeup thereafter.Tip: be sure to let this sit on your face for at least 4-5 minutes to ensure it grips your makeup well.Overall very pleased, would definitely recommend and repurchase – the price point is amazing for the product.I have acne prone skin so I’m not sure if the niacinamide is making a difference as I use other products for skincare so it’s difficult to comment on effectiveness.But for its intended use 5/5
Reviewer: Shelly
Rating: 4.0 out of 5 stars
Title: Small Tube
Review: Great Primer! Its a little sticky when applying, but holds the foundation great! A little small for the price tho
Reviewer: Eric T.
Rating: 5.0 out of 5 stars
Title: LOVE IT
Review: I bought the green version of this a while ago and loved it however it made me break out, so I decided to try this one out. after I finished my last bottle that I had, I decided to try another brand but I barely started it because it didn’t give the flawless finish that this one gave me, so I got this one again. feels good on the skin and leaves your skin with a dewy finish
Reviewer: Amazon Customer
Rating: 5.0 out of 5 stars
Title: My go to!!
Review: A co-worker told me about this product and stated to use it as an alternate to another primer I love to use. However, this primer became my “Go To.” This product is nniiiiiccccceeeee!!!!
Reviewer: K. rockwood
Rating: 3.0 out of 5 stars
Title: Too sticky.
Review: Hard to apply. I love elf. I had an other Elf primer so mixed them together. Worked well.
Reviewer: Julie Hagar
Rating: 5.0 out of 5 stars
Title: Works all day!!
Review: I’m blown away by how well this drugstore priced primer works! The picture is my face over 12 hours after I put my makeup on. And that’s 44-year-old skin! My process here was toner, moisturizer, this primer, then foundation and setting powder. Let it dry for about 1 minute before applying your foundation.
Reviewer: banana
Rating: 5.0 out of 5 stars
Title:
Review: extremely sticky and left my makeup on for a long time! it was also very hydrating
Reviewer: T Pedibone
Rating: 5.0 out of 5 stars
Title:
Review: i like it
Reviewer: Varsha
Rating: 3.0 out of 5 stars
Title:
Review: Good
Reviewer: Shree mogan
Rating: 5.0 out of 5 stars
Title:
Review: I was looking to purchase a primer that would really hold the makeup and not cost a bomb. I came across the ELF primer with 4% Niacinamide and it didn’t feel like it was drying my skin using it.
Reviewer: Lety S
Rating: 5.0 out of 5 stars
Title:
Review: Es super bueno. Mi maquillaje queda perfecto, solo al aplicarlo debemos dejar que se seque muy bien todo perfecto. ♡
Price effective as of Mar 13, 2025 21:27:38 UTC
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