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Your Sales Price $125.00 - $9.99
A quick rundown of this product’s key features:
Visual Communication Images with Messages, 9th Edition offers students, academics, professionals, and consumers of mass communication a way to better see and understand mediated images that persuade, entertain, and educate. By looking at illustrations through six perspectives—personal, historical, technical, ethical, cultural, and critical—there is a better understanding of why many pictures are forgotten and why some are always remembered by those who create and others who appreciate visual messages. Specifically, the chapters devoted to typography, graphic design, data visualizations, cartoons, photography, motion pictures, television, computers, and the web offer detailed reasons why images are important to mass communication through a six-perspective framework. Other chapters detail the general topics of visual cues and their importance in noticing pictures, visual theories that help explain image effects, visual persuasion for commercial and political purposes, visual stereotypes that injure, but others that offer positive examples, and visual analysis in which readers learn how to deconstruct images and appreciate illustrations that are seen in the mass media so their work is more lasting and meaningful.
Our Top Reviews
Reviewer: Grace Morrison
Rating: 5.0 out of 5 stars
Title: Good book for a class
Review: Good book, I needed this for a class and it was easy to read and the paper quality made it easy to highlight any important information without any smudges. Good price as well for this book.
Reviewer: Sandy
Rating: 5.0 out of 5 stars
Title: Great Value
Review: Great value for college books that are required.
Reviewer: Vic Simon
Rating: 5.0 out of 5 stars
Title: VisComm 👍
Review: Professor Lester’s seminal textbook is a gemfor anyone studying the field ofVisual Communications.The book was foundational to myThird Graduate degree.Incredible organization and content!Vic SimonMFA in ATEC, Arts, Technology, and Emerging Communications, UT Dallas in 2018
Reviewer: Shelly Tupper
Rating: 1.0 out of 5 stars
Title: Poorly Written Book
Review: I purchased the Kindle version of this for a college course. I’m glad that I didn’t waste my money buying the actual book because it is very poorly written. It is so littered with typos and grammatical errors, that it makes me angry when I have to read it. Where was the editing on this before it was published?It’s also not very well organized and has random information scattered throughout the book that doesn’t need to be included.I’m going to recommend to my professor that she should consider a different book for this course in the future.
Reviewer: Lily
Rating: 5.0 out of 5 stars
Title: Got it for a class
Review: Needed it for class
Price effective as of Mar 12, 2025 09:38:51 UTC
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