Customers say
Customers find that the foundation provides good coverage and a natural-looking finish. They appreciate its affordable price and reasonable range of products for different skin types and ages. Customers find it effective and flawless, with a smooth application and no caking. The lightweight texture is also appreciated. However, opinions differ on the smell.
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A quick rundown of this product’s key features:
RESTORE & ILLUMINATE: e.l.f. Flawless Finish Foundation is a lightweight liquid foundation that naturally blends into skin (and hydrates while you’re at it) to help improve uneven skin tone and texture. The shade Beige is light with cool pink undertones.
ALL-DAY WEAR: This highly blendable and buildable formula goes on smooth as silk, providing medium-to-full coverage and weightless all-day wear. Added perk: it’s supercharged with glycerin to hydrate and soften your skin.
SEMI-MATTE FINISH: This foundation blends into skin for a beautiful semi-matte satin finish that lasts all day long and is perfect for all skin-types.
MORE COVERAGE, MORE GLOW: For sheer coverage mix our Daily Hydration Moisturizer with the foundation, or for added glow, mix our Beautifully Bare Natural Glow Lotion with the foundation.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
Our Top Reviews
Reviewer: Riahs Desires
Rating: 5.0 out of 5 stars
Title: Flawless coverage that lasts!!!
Review: This foundation is the truth! The coverage and color is amazing. I love how it can be easily applied. It is smooth and buildable, feels lightweight, and lasts all day without looking cakey. I’m very satisfied with the results! My skin looks flawless every time.
Reviewer: Allison P
Rating: 5.0 out of 5 stars
Title: A great affordable foundation
Review: This is currently my favorite drugstore foundation and one of my favorite foundations overall.The pros:-Medium coverage with a natural finish that blends flawlessly on my skin-Beige happens to match my fair skin perfectly (best complexion match of any drugstore foundation I’ve tried)-Great all-day wear-Super affordable-Love the pump dispenserThe cons:-Really only one con: Fragrance. I detest strong fragrances in my makeup products and would prefer fragrance free. The fragrance isn’t crazy strong, but it is quite noticeable and I don’t love how it smells, but I’ve somewhat gotten used over time. Luckily dissipates fairly quickly after applying. The product itself is so good that I’m willing to put up with it.
Reviewer: Gregory Hoyte
Rating: 4.0 out of 5 stars
Title: Coverage with a Lightweight Feel
Review: The e.l.f. Flawless Finish Foundation is an excellent choice for those seeking medium coverage with a natural, lightweight feel.Even Skin Tone: This foundation helps improve uneven skin tone, providing a smooth, flawless finish.Lightweight Formula: It feels light on the skin, making it perfect for everyday wear without feeling heavy or cakey.Medium Coverage: Offers buildable coverage, covering imperfections while still looking natural and breathable.Long-Lasting: Stays in place throughout the day, providing reliable wear with minimal touch-ups.Affordable: A great quality foundation at an affordable price, making it accessible for anyone.
Reviewer: Ally
Rating: 5.0 out of 5 stars
Title: Absolutely amazing
Review: This is literally the best foundation I have ever tried. I’ve tried so many kinds, only to stop wearing them and have kept thinking foundation just isn’t for me, but not now. I have extremely dry skin, am 40 and have melasma that is pretty well lightened with my skin care. I’m fair skinned and starting to get a little redness on my chin and nose and have chronic dark circles around my eyes. I am very much into a natural makeup look and keep things simple, focusing mostly on my skin care regimen. However, this changed everything. It is buildable but can be put on light enough that it just blends so well into my skin. The satin finish is absolutely perfect and gives me a hydrated glow that looks so natural. I will now actually wear this on a regular basis, which I would have never thought I’d do with any foundation. I was even able to pick the right color online which is a miracle, but it matches perfectly! Finally, the price is the absolute best part. I was even starting to consider some very expensive foundations as options to try and this was my last effort with the affordable ones and man I’m so glad I did!
Reviewer: Tanya Lewis
Rating: 3.0 out of 5 stars
Title: Very orange
Review: I ordered the color 310 custard and it looked like it had a nice tan to it in the photos here on amazon, but when I received it it’s extremely Orange and very dark. Think former president and that’s the color. I can’t use it as a foundation as it’s definitely not the right color for me but it does work as a bronzer. Really nice for contouring of the neck and then toning down with a lighter foundation or a BB cream. I feel like if I could get the correct color that it would be a really good foundation. And it also has a very pleasant smell to it.
Reviewer: SASH
Rating: 5.0 out of 5 stars
Title: Great coverage
Review: It matches the skin great, giving a natural skin like look. It’s not drying and it is easy to apply. Blend well with other products
Reviewer: CatOwned
Rating: 5.0 out of 5 stars
Title: My new best friend, do everything makeup
Review: I’ve spent so much money on costly foundations. None have been perfect. I’m almost seventy and have tried the foundations for aging skin but none were that great. On a whim, I decided to try this, and I couldn’t be more pleased. I got two shades and still need one with a little more color but that’s not a problem. This makeup is so light and sheer, and doesn’t settle into lines, fine or otherwise. I found that I can take concealer off my list because this covers all I need, Eve dark circles, and does it better than anything else. There’s no caking, the foundation is buildable, and feels like silk. My face is so soft, it feels like I’m wearing nothing at all. I use the lighter color to conceal and illuminate without having anything shiny. I don’t need that type of illumination. If you’re looking for medium to heavier coverage this probably isn’t for you, but it covers and corrects (how, I don’t know) everything I need. Dark circles are truly gone without looking like I did something to cover those up. This is my new best friend. I’m not good with sponges but never used them before. I’ll probably stick with brushes. But everything I need is in two bottles of this, and I’ve spent a third or more in getting one bottle that’s disappointing. Highlights, foundation, concealer – for under $20. My face feels like silk! One negative thing is that it’s not boxed and comes dropped into a lightly padded mailer bag. Both bottles came ‘battle damaged,’ big chunks off the thick part of the bottom of each. Fortunately it didn’t break through so as long as they don’t get another ding on those places I can live with that. What a great find! I’ll be buying more products from e.l.f, definitely abs without question. One shade a bit darker and I’m set. My face is so soft, and I look like I’m wearing nothing but a little blush, eyebrow color and lipstick. Extraordinarily pleased. This is the best foundation I’ve ever used! Concealer, foundation and highlighter in two or three bottles for less than a foundation in anything else. e.l.fantastic!
Reviewer: Adriana Nitu
Rating: 5.0 out of 5 stars
Title:
Review: I love this product! It is amazing for the price. It stays on the whole day, looks quite natural, but still covers every imperfection on your face. Will be ordering again.
Reviewer: Edgar Omar Zambrano Rojas
Rating: 5.0 out of 5 stars
Title:
Review: El producto es tal cual como lo han descrito en las reseñas de youtube. Es liquido pero al esparcerlo por el rostro da un efecto terso, suave, y muy ligero lo cual me encantò ya que por lo general las bases suelen sentirse pesadas al ser puestas.Al ser aplicado se seca inmediatamente y tiene excelente cobertura en el rostro. Verdaderamente lo recomiendo a cualquiera ya que por el precio la calidad es inmejorable.
Reviewer: Angeline and Shawn
Rating: 5.0 out of 5 stars
Title:
Review: Been using this in the shade Snow for 2 years now.Love the price, the coverage, and the ease. I really don’t know anything about makeup and first bought this two years ago due to the price and have used it ever since. Doesn’t get cakey on my face and I don’t even feel it, forgetting I’m wearing it most of the time. I work as a waitress long hours at a nightclub and it lasts all night, doesn’t soak up sweat, and keeps me looking smooth and glowing! I also love the colour match to my skin.I have to say, however, that I did first buy it in-store, which is why it matches so well. I can only find this online now which is annoying for trying to guess what shade to buy when I tan and have been lucky so far, but it is a bit frustrating. This obviously doesn’t affect the product but I did have to include that as a disclaimer for anyone who is seeking this product to try out a cheaper foundation when they’re not well versed in makeup (the reason I also first bought it). Always try and find a match in person!As a product in itself, however, it works well for me. I only wish it weren’t in a square glass bottle so I could thoroughly and easily get the last bit of product out so I can use it until the last drop.
Reviewer: Liz Espinosa
Rating: 5.0 out of 5 stars
Title:
Review: Es ligero, pero de excelente cobertura. El tono es justo para mi piel y es un precio muy razonable para la calidad del productoMe encantó
Reviewer: anonym
Rating: 5.0 out of 5 stars
Title:
Review: Ich Kauf es immernoch nach ist bestimmt schon meine 6 tube liebe es einfach
Price effective as of Mar 12, 2025 10:08:49 UTC
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