Sony CRE-E10 Self-Fitting OTC Hearing Aids for Mild to Moderate Hearing Loss, Prescription-Grade

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Your Sales Price $1,099.99 - $998.00

A quick rundown of this product’s key features:

A FAMILIAR EARBUD DESIGN FOR DAILY COMFORT: Designed in a familiar earbud style, these OTC hearing aids provide all-day comfort with four sleeve sizes to find your ideal fit.
CUSTOMIZED HEARING AT YOUR FINGERTIPS: Easily set up and customize your CREE10 OTC hearing aids with the Sony | Hearing control app. With bass/treble and volume control right at your fingertips, sound quality is tailored to your preferences.
RECHARGEABLE BATTERY FOR ALL-DAY USE: Uses a rechargeable battery with up to 26 hours of continuous use so you can hear with confidence all day, every day. A Qi-compatible wireless charging case makes recharging quick and easy, with up to 2.5 hours of function per 15 charging minutes.
BLUETOOTH COMPATIBLE (FOR IOS ONLY): Stream your favorite music and audio through your OTC hearing aids with Bluetooth compatibility for iOS devices.
AN FSA/HSA ELGIBLE PRODUCT: Customers can purchase the CRE-E10 with an FSA or HSA account, depending on eligibility. (Subject to member eligibility. Customers should check with their insurance company to verify coverage and eligibility.)
HEARING AIDS FOR SENIORS: FDA-cleared medical device developed in partnership with WS Audiology. (FDA cleared as OTC self-fitting hearing aid intended to amplify sound for individuals 18 years of age or older with perceived mild to moderate hearing impairment.)
AUTOMATCIALLY ADJUST TO YOUR SURROUNDINGS: Your OTC hearing aids automatically analyze, adjust, and optimize sound based on your surroundings to improve your listening experience in every environment—whether you’re out on a hiking trail or in a busy restaurant with loved ones.
SURROUND SPEECH CLARITY: With Ear-to-Ear Wireless Link, your OTC hearing aids work together to produce effective, high-quality noise reduction and directionality that cuts through the noise to hear clearly from all directions.
PRESCRIPTION-GRADE SOUND QUALITY: Developed with Sony’s innovative technology to produce prescription-grade sound quality comparable to traditional hearing aids.

Our Top Reviews

Reviewer: BENBENEK
Rating: 5.0 out of 5 stars
Title: Wonderful Sound Wonderful Product!
Review: I’ve had the CRE-E10s for one week and I’m still learning their capabilities…previously and for about two years I had worn Kirkland Phonak 9.0s which I’d purchased from CostCo…they were fine, but I eventually started looking for an OTC pair of hearing aids to help me with my moderate-to-slightly severe hearing loss.I researched OTC hearing aids for a few months and began focusing on the Sony CRE-E10s…I have been a long time Sony customer, having enjoyed everything from their high-end minidisc recorders to TVs to Sony’s component stereo systems and headphones….so I was familiar with Sony’s high audio standardsThese CRE-E10s may seem slightly high-priced for OTC ($1300) but my Kirkland 9.0s were $1400, so I knew these Sony OTCs were in fact reasonable in price…on arrival and unboxing I examined the CRE-E10s and they are substantial in weight, but not too heavy and with a nice, luxurious feel and surface…With the CLICK SLEEVES on each hearing aid, the long, audio “output” part of the hearing aids fit right in the ear canal…(so far I’m using the medium-size click sleeves)…with a slight twist forward and a little wiggling, they sit safely and securely at the base of the ear, resting in front of the ear lobe area…they do not feel like they will fall out…BTW: I was in the exam chair on my back at the dentist yesterday and the hearing aids felt very secure in my earsAfter reading the little manual (there really aren’t a lot of instructions) operation of these hearing aids was easy and intuitive to me, plus some trial and error. I found a quiet spot in my house and proceeded with the Sony hearing test to determine the state of my hearingThe test was essentially listening for 0-3 beeps and indicating how many beeps I heard…I passed my left ear test then completed the test for my right ear…everything was good to go…the next step was to set a proper volume level manually for both ears…I set my overall volume at about 75…loud, but not harsh or overloaded. I would say this step is the most important…make sure you carefully adjust this “post-hearing test” volume level to your liking, because this level is the actual overall operating level of the devicesBy the way, I took the hearing test once, but the hearing aid sound seemed very unbalanced with feedback…I decided to take the hearing test again and the sound I heard was beautiful and near-perfect. I would suggest taking the hearing test honestly, don’t try and cheat the test…if you hear or don’t hear beeps just be honest and indicate which beeps you really hear. The hearing test seems to be the process with which the devices are calibrated for one’s ears (it’s not really a “pass/fail” test…but I could be wrong)My hearing aids were set up, but I waited until the next morning to explore their functions and to try them while watching TV, driving my car, walking outside …the HEARING CONTROL app (for iOS only) is very simple…VOLUME on one screen and TREBLE/BASS on the next screen…the third screen shows a DIRECTIONAL HEARING control and a AUTO buttonI have my hearing aids set quite loud, and have been experimenting between AUTO setting and DIRECTIONAL setting…as mentioned above, yesterday I had a dentist visit (root canal!) and used the directional setting for “forward” – I could hear everyone in the office fine – I like to listen to music in my car and have been experimenting with the settings…AUTO can often be too loud with too much audio coming into my ears…BUT in general, music listening via hearing aids with my car speakers playing is amazing…high-end treble is clear, with good mid-range and solid bass. These hearing aids pick up even tiny sounds in my car, so I keep them set at about “5” – I love music and haven’t heard music like this in years…the hearing aids are clear-sounding, and bring out audio details in albums and songs I forgot existedStreaming SPOTIFY directly through these CRE-E10s is easy and satisfying…there’s a little icon near any Spotify app music stream that says “AIRPLAY OR BLUETOOTH”…click on that icon and the music flows into the Sony hearing aids…simple! The streaming sound is very high end, clear stereo and rich, good treble and bass…the hearing aids act like real super high-end ear buds…the music streaming alone is worth the cost of these hearing aids…streaming YouTube and Internet or podcasts audio work well, too…I have a slightly older iPhone and the connection between them and these hearing aids is greatOVERALL I give these Sony hearing aids a “9” or a “10” – I would like to see a couple of new functions on the HEARING CONTROL APP (maybe there’s some way to open up the clarity of one’s speaking voice while wearing the hearing aids, as my own voice seems muffled in my own head when I speak…though this is a minor quibble)I knew Sony would come through with these hearing aids and I’m very, very happy with them…my research payed off!…they’ve already made me a little more confident and willing to interact with people without saying “WHAT?” or “HUH?”In short, Sony did a great thing by developing and putting these CRE-E10 hearing aids on the market…very much recommended!

Reviewer: John Luiten
Rating: 1.0 out of 5 stars
Title: Difficult to set up, impossible to charge consistently
Review: Just when I got these dialed in, they started to recharge inconsistently. Yes, I carefully cleaned them and the charger connections and the lights showed charging, but when removed, one or the other or both plugs showed low charge remaining. Too expensive to chance the return window closing—any number of reviewers got caught short and therefore burned on this item. 30 days is a very short time for this product and of course, SONY is not of much help you during warranty (if reviews are to be believed). Anyway, aside from the recharge situation, I was just getting these dialed in and they proved somewhat useful, but never ideal. If it were not for the charging failure/difficulty, I’d have accepted them for what they were with my needs. I’m convinced you’d benefit from a fitting with a professional audiologist, which I suspect could be helpful with these ear aids as well as the more professional models. As other reviewers stated, these ear buds have unique problems. 1) They tend to amplify all sound. Specific frequencies can broadly be tuned, but the general effect is simply a raising of the ambient sound level. 2) Even more annoying is they amplify the sound of your own voice—regardless of “fine tuning”, which is helpful, but insufficient for me. 3) When set acceptably for conversation and TV, they amplify for other tasks as well, like handling objects close up—counting change, opening bags, etc. Annoying at best.I do understand that all settings are personal as to one’s particular hearing loss. Your mileage and therefore enjoyment may vary. I’m really gonna miss them, but can’t afford to chance a defectively designed product (charger).

Reviewer: Chris
Rating: 4.0 out of 5 stars
Title: Great for hearing, but not great for streaming.
Review: I’ve had these less than 24 hours. I purchased them to compare to my current hearing aids that cost more than twice as much (and that I rarely wear). This is a preliminary review and I’ll update it when I’ve run these things through there paces.1. Fit – great. My current CIC aids constantly work themselves out of my ears – I’ve tried every type and size of sleeve available, but it happens; eating, running, talking. Anything that moves my jaw or bounces it around works them out. The Sony CRE-E10s stay comfortable and firmly in place regardless of what I’m doing. I usually have trouble with ear bud style devices due to surgery on my right ear – they tend to fall out, but these Sony aids stay. Very happy about that.2. Setup – RTFI! If you follow the instructions carefully, you’ll get these things setup fairly easily. Important – the app doesn’t use Bluetooth to send instructions to the hearing aids; it uses high frequency sound from your phone speaker.3. Sound – good. As good as my more expensive hearing aids and as good as the Eargo aids that I had a couple of years ago. Music from our house speaker system sounds good. I often get distortion from my CIC aids when listening to music or TV. Doesn’t seem to be a problem with the Sonys. There is more mid-frequency boost (2k hz) than I need, but will be playing with the fine tuning for that. The aids come with six pre-programmed sound profiles (pg 77 of the user guide), but they are apparently not selectable by the user. I’m guessing the setup process selects the profile for you based on your response to the setup hearing test. I’d really like to try profile three, but not sure how to get there. The frequency response range is good 125 – 8000 hz (Eargo aids are only 250- 5500). 12 ms of latency though (vs 5.6 ms for Eargo) – guess I wasn’t wrong last night when I perceived words lagging lips while watching those Law and Order reruns last night. To be fair, there is some latency built into the TV audio processing as well so I was likely dealing with layered latency.3. Streaming. These are not go-to devices for streaming music. Okay for phone conversations, but bass response is missing when streaming music. That’s weird, because bass comes through okay when listening to external speakers. Clearly the devices can produce bass sounds – so perhaps a software update can fix the lack of bass while streaming. Listening to music reminds of listening to music on those small hand-held transistor radios that were so ubiquitous in the 1960s.4. The app. I see a universal program but no ability to select or create other programs? Maybe I’m missing something. The app is almost identical to other hearing aid apps with regard to the user interface. An ability to select or create other listening profiles in the app would be good. How about a graphic equalizer for music. I believe these hearing aids have more capability than the app is allowing me to squeeze out of them.

Price effective as of Feb 27, 2025 00:31:56 UTC

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